{"id":568,"date":"2023-01-12T00:30:44","date_gmt":"2023-01-12T00:30:44","guid":{"rendered":"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/?p=568"},"modified":"2025-11-17T04:56:10","modified_gmt":"2025-11-17T04:56:10","slug":"financial-services-executive-outlook-capitalizing-on-the-true-enablers-of-digital-transformation-and-overcoming-roadblocks","status":"publish","type":"post","link":"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/blog\/financial-services-executive-outlook-capitalizing-on-the-true-enablers-of-digital-transformation-and-overcoming-roadblocks\/","title":{"rendered":"Financial Services Executive Outlook: Capitalizing on the True Enablers of Digital Transformation and Overcoming Roadblocks"},"content":{"rendered":"<p><span data-contrast=\"none\">Digital transformations, defined as the use of\u00a0technology to improve business operations and\u00a0drive growth in new and existing markets,\u00a0are key to an organization\u2019s evolution and its ability to compete for customers\u2019 attention and dollars. But what drives\u00a0digital transformations at financial services firms?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In our 2023 Financial Services Executive Survey, we asked C-suite executives what they thought the top drivers of digital transformation are today and what they foresee them being three years from now. The study confirms that the C-suite continues to bet on customers as a strategic driver of digital transformation. In fact, 62% of respondents cited customer agenda as a top driver today and predict it will continue to be three years from now. Growth in the market is right behind it today (46%), but they think it will play a much bigger role three years from now.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-573\" src=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-2-3-Drivers-of-DT-768x487-1.png\" alt=\"\" width=\"768\" height=\"487\" srcset=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-2-3-Drivers-of-DT-768x487-1.png 768w, https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-2-3-Drivers-of-DT-768x487-1-300x190.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h4><b><span data-contrast=\"auto\">The top enablers of and roadblocks to digital transformations<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Now that we know what\u2019s driving the digital transformations at North American Financial Services firms of all sizes, let\u2019s look at what actions C-suite executives are taking to enable their transformations and what\u2019s holding them back. They:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Are strategically investing in customer-centric capabilities with their digital transformations.<\/span><\/li>\n<li><span data-contrast=\"auto\">Acknowledge that data, digital performance, and analytics\/talent (tie) are the top enablers of digital transformation.<\/span><\/li>\n<li><span data-contrast=\"auto\">Reveal that business case formulation and delivery of tangible value are top inhibitors closely behind budget.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">This is significant because the number of digital transactions will only continue to increase with advances in technology, especially mobile, with upcoming 5G and beyond. <\/span><b><span data-contrast=\"auto\">The financial services sector has a big opportunity here to offer creative digital solutions beyond traditional products and services if they continue to enable and encourage their own digital transformations. <\/span><\/b><span data-contrast=\"auto\">In fact, this is how \u201cdigital native\u201d fintech startups are disrupting the marketplace.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-574\" src=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-3-Enablers-of-DT.png\" alt=\"\" width=\"961\" height=\"634\" srcset=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-3-Enablers-of-DT.png 961w, https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-3-Enablers-of-DT-300x198.png 300w, https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-3-Enablers-of-DT-768x507.png 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-575\" src=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-3-Inhibitors-of-DT.png\" alt=\"\" width=\"967\" height=\"627\" srcset=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-3-Inhibitors-of-DT.png 967w, https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-3-Inhibitors-of-DT-300x195.png 300w, https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2023\/01\/Blog-3-Inhibitors-of-DT-768x498.png 768w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><\/p>\n<h4><b><span data-contrast=\"auto\">Leveraging the enablers and overcoming the roadblocks\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">The question is: how do financial services firms leverage the enablers and overcome the roadblocks to digital transformation? The answer lies in the enablers \u2013 <\/span><b><span data-contrast=\"auto\">analyze your customer data<\/span><\/b><span data-contrast=\"auto\"> along with products, services, and related operational capabilities data from <\/span><b><span data-contrast=\"auto\">digital performance and talent<\/span><\/b><span data-contrast=\"auto\"> to <\/span><b><span data-contrast=\"auto\">pre-assess<\/span><\/b><span data-contrast=\"auto\"> the <\/span><b><span data-contrast=\"auto\">impact\/value<\/span><\/b><span data-contrast=\"auto\"> creation before embarking on a digital transformation effort. This will help:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Formulate the business case<\/span><\/b><span data-contrast=\"auto\"> \u2013 Focus on the impact\/value across drivers \u2013 customers, operational abilities, and products\/services \u2013 not the capabilities enabling the outcome.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Define and closely align impact\/value KPIs<\/span><\/b><span data-contrast=\"auto\"> \u2013 not just financial metrics (ROI, CAC) but also non-financial metrics (NPS, CES) \u2013 to measure immediate impact and value creation over time. More importantly, shift focus from capability-focused \u2018build progress\u2019 KPIs to outcome-focused \u2018impact\/value\u2019 KPIs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Allocate budget<\/span><\/b><span data-contrast=\"auto\"> only for the minimum viable product (MVP) initially.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Test<\/span><\/b> <b><span data-contrast=\"auto\">and prove<\/span><\/b><span data-contrast=\"auto\"> MVP outcome impact\/value across customers, operations, and products\/services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Scale<\/span><\/b><span data-contrast=\"auto\"> MVP in alignment with outcome impact\/value growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As an example, let\u2019s take the challenge of customer retention. First, pre-assess the outcome impact\/value of the digital transformation initiative across customers, products\/services, and related operational abilities. Start small by analyzing customer data in a specific location (e.g., a city), along with a select few products (e.g., checking account, debit card), and operational abilities (e.g., marketing, digital servicing). This will help you identify and define outcomes, prioritizing high impact\/value across customers, products\/services, and operations to inform the creation of a strong business case for your MVP along with KPIs to capture impact\/value. Then, once the MVP test proves its impact\/value, you can scale it iteratively by allocating a budget to align with value growth and expand to other locations, customers, products\/services, and operations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/info.wavicledata.com\/financial-services-executive-survey-report\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-229\" src=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2025\/09\/BFSI-Survey-Blog-Insert-1024x427-1.png\" alt=\"2023 financial executive survey report\" width=\"1024\" height=\"427\" srcset=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2025\/09\/BFSI-Survey-Blog-Insert-1024x427-1.png 1024w, https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2025\/09\/BFSI-Survey-Blog-Insert-1024x427-1-300x125.png 300w, https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/wp-content\/uploads\/2025\/09\/BFSI-Survey-Blog-Insert-1024x427-1-768x320.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">From the solution delivery perspective, the time to market is significantly reduced with the right mix of talent, operational capabilities, cloud platforms, and data analytics capabilities, especially AI and machine learning. It is easier, faster, and cheaper than ever to not only build and operationalize a solution but also to auto-scale and auto-improve your capabilities in a dynamic, agile fashion to anticipate your customers\u2019 needs and prescribe individualized product services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Don\u2019t let roadblocks delay your digital transformation efforts. <\/span><a href=\"https:\/\/wavicledata.com\/contact\/\"><span data-contrast=\"none\">Contact us<\/span><\/a><span data-contrast=\"auto\"> today to learn how Wavicle\u2019s proven high-business-value solutions, accelerators, and certified talent can help your company overcome these challenges.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital transformations, defined as the use of\u00a0technology to improve business operations and\u00a0drive growth in new and existing markets,\u00a0are key to an organization\u2019s evolution and its ability to compete for customers\u2019 attention and dollars. But what drives\u00a0digital transformations at financial services firms?\u00a0 In our 2023 Financial Services Executive Survey, we asked C-suite executives what they thought&hellip; <a class=\"more-link\" href=\"https:\/\/beta74.thewebsitepreview.com\/wavicle\/dev\/blog\/financial-services-executive-outlook-capitalizing-on-the-true-enablers-of-digital-transformation-and-overcoming-roadblocks\/\">Continue reading <span class=\"screen-reader-text\">Financial Services Executive Outlook: Capitalizing on the True Enablers of Digital Transformation and Overcoming Roadblocks<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":1093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[29],"class_list":["post-568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-financial-services","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Executive Insights on Digital Transformation in Financial Services<\/title>\n<meta name=\"description\" content=\"Explore key enablers driving digital transformation in financial services and learn how executives overcome challenges to innovate and grow.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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